ServiceNow pursues verticalization strategy as it targets $15 billion revenue
Read later Audio version
Summary:
CEO Bill McDermott told investors that he wants to double ServiceNow’s revenue by 2024 and triple it in 5 years. Key to this is going to be a fresh verticalization strategy.
(Image by Emir Krasnić from Pixabay )
Digital workflow vendor ServiceNow has announced a fresh commitment to pursue a verticalization strategy, announcing a number of solutions and products for industries that include manufacturing and healthcare. Senior executives at ServiceNow have this week shared details with diginomica about the thinking behind the industries-led approach, stating that it is being driven by - and is being designed in collaboration with - the company s customers.
ServiceNow has debuted its first software for the manufacturing industry for managing operational systems within manufacturing environments.
The new ServiceNow Operational Technology (OT) Management solution, unveiled at ServiceNow’s Knowledge 2021 virtual customer, partner and developer event, creates service and co-development opportunities for ServiceNow’s ISV and systems integration partners
ServiceNow’s flagship Now Platform is used to develop and automate digital workflows to improve organizational efficiencies and effectiveness. The company’s software is often a key component of digital transformation initiatives within businesses and organizations.
Beyond the core Now Platform ServiceNow also offers software for developing IT workflows, including processes around IT management, DevOps and cybersecurity, and workflows for employee management and customer service.