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Meal kit price war heats up

Meal kit price war heats up The battle for households dining creatively on a budget has intensified, with German behemoth ALDI taking on HelloFresh and MarleySpoon’s delivery services. Smarter Shopping by Rebecca Le May 23rd Apr 2021 4:43 PM The battle for households seeking to dine conveniently and creatively on a budget has intensified, with German behemoth ALDI taking on HelloFresh and MarleySpoon s cheapie delivery services. HelloFresh s budget delivery meal kit service EveryPlate, which launched in August, embarked on a charm offensive after the German supermarket giant unveiled its own $3.99 meal kit product, available in stores, this week. EveryPlate is offering meals from $4.79 per plate, putting it in direct competition with Dinnerly, which has Feed a Crowd options with a whopping 36 serves at $3.48 per portion.

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