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Victoria s Secret Gets Rid of Angels, Launches VS Collective in Effort to Rebrand
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Victoria s Secret Swaps Angels for What Women Want Will They Buy It?
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AP Photo/Francois Mori
Wall Street is optimistic about Victoria s Secret s revival after its parent firm reported Q1 earnings.
Same-store sales were up 9% for the first three months of 2021 versus 2019 for Victoria s Secret brand.
Experts cite more inclusive marketing and a management shakeup as key factors.
Victoria s Secret is having somewhat of a comeback, and Wall Street is starting to get excited about it.
In L Brands earnings call this week, several analysts congratulated the management team on Victoria s Secret s first-quarter results. Same-store sales were up 9% in the first quarter of the year versus 2019 and operating income, a measure of profitability, increased by $213 million or 665%.
Victoria s Secret is making a major comeback after years of decline – and Wall Street is salivating
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Operator
Good morning. My name is Cedric. And I ll be your conference operator today. At this time, I would like to welcome everyone to the L Brands First Quarter 2021 Earnings Conference Call. [Operator Instructions]
I would now like to turn today s call over to Ms. Amie Preston, Senior Vice President, Investor Relations and Company Affairs at L Brands. Thank you. You may begin.
Amie Preston
Senior Vice President, Investor Relations and Company Affairs
Thank you. Good morning. Welcome to L Brands first quarter earnings conference call for the period ending May 1, 2021. As a matter of formality. I need to remind you that any forward-looking statements we may make today are subject to our Safe Harbor statement found in our SEC filings and in our press release.