Country Life
Trending:
March 13, 2021 The iconic First World War recruitment poster, featuring Lord Horatio Kitchener asking British citizens to join up i 1914. Drawing by Alfred Leete. Credit: Photo 12/ Universal Images Group via Getty Images
It s one of the most famous images of the 20th century, copied and parodied countless times. But who created the famous image of Lord Kitchener calling his countrymen to arms? Nicholas Hodge takes a look and discovers a dog-loving cartoonist who d rather win a medal at golf than be elected to the Royal Academy.
It has been said that the ‘Your country needs you’ image of Lord Kitchener entreating men to join the British Army and fight in the First World War has entered our DNA. Certainly, if the field marshal’s moustache were to grow like Pinocchio’s nose every time a cartoonist parodied the 1914 poster, we would already be contending with a marvel the length of Hadrian’s Wall.
With the help of Thatchers,
The Morning Advertiser (MA) has spelled out what the cider category looks like as the pub sector hopes to sink its teeth into a summer of pub garden drinking, sport and (state sanctioned) socialising.
A – Apple
Where else can you start with a feature on cider? With some 7,500 varieties grown worldwide – and more than 250 UK apple varieties used for cider according to Discover Cider – it’s little wonder the category is so diverse.
More than half (55%) of the 122 new cider products introduced to the drinks market in 2019 were apple-based – compared to 39% fruit ciders – according to CGA, proving that despite the success of zany flavours, they still haven’t completely upset the apple cart.
Thatchers unveils 2020 season vintage cider Print
4th February 2021
Thatchers Cider has rolled out a Thatchers Vintage 2020 variant, made from the “pick of the 2020 harvest”.
The variant uses “the finest bittersweet apples” and has an ABV of 7.4%, retailing at £1.85 from Booker and Bestway wholesalers.
The brand said it grew ahead of the glass bottled cider category, with an 18% growth in volume sales.
Martin Thatcher, fourth generation cider maker, said: “The traditional premium cider category plays an increasingly important role for retailers to help unlock value in their cider sales.
“Now more than ever, consumers are turning to brands like Thatchers they know and trust in these uncertain times.”
Thatchers giving away 100 apple trees so people can make their own cider
Fancy your own community orchard?
Updated
The video will auto-play soon8Cancel
Play now
SIGN UP
When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.
Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice
It s one of the Bristol area s most popular exports, but now famous cider-makers Thatchers are trying to spread a bit of the apple love to local communities.