Usher and Rémy Martin partner on new campaign 30th April, 2021 by Melita Kiely
Rémy Martin has partnered with multi-Grammy Award-winning artist Usher on a new campaign that celebrates the connection between music and Cognac.
Award-winning artist Usher narrates Remy Martin’s new campaign
Team up for Excellence – The Film was created in partnership with agency Fred and Farid in New York, US, and is narrated by
Yeah! singer Usher.
The story explores the connection between music and Cognac from the 1920s to the present day, spanning a multitude of styles such as blues, hip-hop, swing dancing and break dancing.
/PRNewswire/ Today, Rémy Martin announces a collaborative new campaign with multi–Grammy award winning musical artist, Usher to celebrate the harmonious.
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FRED & FARID New York brings to life the history of harmony through a musical journey directed by Jake Nava
Today, Rémy Martin announces a collaborative new campaign with multi‐Grammy award winning musical artist, Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. Team Up For Excellence - The Film highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since.
In the film imagined in collaboration with FRED &FARID New York, Usher narrates a story spanning the decades from the 1920’s to present day, which pays tribute to the multi‐cultural connections, celebrated styles and rhythms of the past. From Blues to Hip‐Hop, Swing Dancing to Break‐Dancing; Usher and Rémy Martin1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for th
Image via Walker Wear
The Walker Wear RAW series, a collaborative campaign launching during Black History Month, aims to promote denim sustainability in a number of ways ranging from visual content to meaningful discussions. We want people to be more environmental, April Walker, creative architect and founder, said in a press release. A washed and pre distressed jean requires around eleven gallons of water to achieve that worn look, and that s not counting the chemicals or extra manpower needed. The choice to use RAW denim is because aesthetically we re inspired by workwear, but most importantly, the idea is to reduce the overall environmental and human rights impact in this fashion industry.
Tessa Thompson and Ruth Negga play Black women in 1920s New York, navigating the color line from opposite sides in Rebecca Hall s adaptation of the Harlem Renaissance novel.
Exquisite performances from Tessa Thompson and Ruth Negga provide the pulsing, emotionally heightened center to
Passing, Rebecca Hall s assured move behind the camera, adapted with great sensitivity from the 1929 novel by Harlem Renaissance author Nella Larsen. We re all of us passing for something or other, aren t we? muses Thompson s melancholy character Irene Redfield. This is a dreamily atmospheric evocation of 1920s New York, its bursts of Jazz Age exuberance offset by the contained threat of people being unmasked. It tells an intimate story of two women on either side of the color line while undertaking an intersectional exploration of identity in relation to race, gender, class and sexuality.