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Co-owners Neil Blakeman (left) and Dillan Shikotra (right)
Nottingham-based The Cheesecake Shop is rebranding to better reflect the variety of cakes and bakes if offers and focus on expansion plans following a management buyout.
Dillan Shikotra, who co-owns the company with Neil Blakeman, told
British Baker, the business would be renamed The Cake Solution from next month.
“The Cheesecake Shop name can often be confusing as customers naturally think we only sell cheesecakes, but we sell sponge cakes, mud cakes, desserts as well as a wide range of birthday cakes and custom cakes,” Shikotra explained.
Source: The Cheesecake Shop
“We wanted a name that made it easier for new customers to enter our store to learn more.”