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Memac Ogilvy and production company Truffle bring an eco-conscious animatronic polar bear to life in Middle East campaign, writes Laura Swinton
An eco-conscious polar bear is taking a wasteful family to task in a cosy campaign for IKEA in the Middle East. She’s surprisingly passive aggressive as she nudges the family to eat less meat, switch to energy saving lightbulbs and swap car journeys for bike rides. It’s a playfully deadpan affair, with an oh-so-human performance from the giant ursine star, that switches from passive aggressive grumping to affection and back again.
The campaign was created by Memac Ogilvy and directed by Amr El Hadad, with production from Truffle. In the spot, the polar bear represents an environmentally-aware mother who is taking the lead on adopting a more sustainable lifestyle.
Parents Want Justice for Birth Injuries medscape.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medscape.com Daily Mail and Mail on Sunday newspapers.
Winnipeg Free Press
Year-old downtown initiative works the streets to connect those in need with supports
RUTH BONNEVILLE / WINNIPEG FREE PRESS
Downtown Community Safety Partnership worker Jasmine Kodi (red mask) reaches out to connect with people who may need help in the downtown area.
On the fourth floor of the Air Canada Building on Portage Avenue, 15 members of the Downtown Community Safety Partnership sit in a circle and brief each other on what they might encounter as they prepare to walk through downtown.
On the fourth floor of the Air Canada Building on Portage Avenue, 15 members of the Downtown Community Safety Partnership sit in a circle and brief each other on what they might encounter as they prepare to walk through downtown.
Charmed - Bruja-Ha - Review: Season Finale Feels spoilertv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from spoilertv.com Daily Mail and Mail on Sunday newspapers.
In a recent interview on The Wrestling Inc. Daily, Maria Kanellis discussed adding female representation to ROH management, the upcoming ROH Women’s Championship Tournament, and much more. Here are some of the highlights:
Maria Kanellis on wanting to add more female representation in management positions in wrestling: “It does in the sense that there aren’t many of us, but they do exist. Madison [Rayne] was doing a great job with writing over at Impact. Gail [Kim] is the foundation of the women’s wrestling division over there. I know that Brandi [Rhodes] was starting to do a lot with Heels. There is a movement of creating more roles. It started with the commentary positions, and now it’s starting to broaden out. I mean Renee [Paquette] really revolutionized what it was to be a female commentator in this industry, and she broke down barriers in that sense and gave more of a voice that has transitioned to a voice backstage.”