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Jeep under pressure to drop Cherokee name

Jeep Cherokee, Jeep Grand Cherokee do not honor us, chief says

Jeep Cherokee, Jeep Grand Cherokee do not honor us, chief says
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Jeep Grand Christopher sounds good : Twitter split after Cherokee Nation chief asks carmaker to stop honoring his tribe — RT USA News

Follow RT on Naming a vehicle after a Native American tribe is wrong even if the intentions were good, the Cherokee Nation principal chief has said, and Twitter has some ideas for what to call Jeep SUVs instead. Jeep Cherokee SUVs have been produced since 1974, and in the early 1990s, Chrysler (now part of the Netherlands-based company Stellantis) added the luxury Jeep Grand Cherokee model line to its range. Chuck Hoskin, who heads the largest of the three federally-recognized Cherokee tribes in the US, believes his people’s name should not be “plastered on the side of a car,” regardless of the motives for putting it there.

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