Transparent fresh trading gives power to buyers and sellers
When registering with HelloChoice, a business-to-business online trading platform of agricultural products, the welcome message bids the new user, now a member of the growing HelloChoice tribe, “Hello Freedom”.
“We give as much choice as possible to buyers, who are always trying the source the best product as cheaply and efficiently as possible, while producers look for as many buyers as possible at the best price,” explains Grant Jacobs, co-founder with Graeme Jarvie of HelloChoice in 2018.
Back: Graeme Jarvie (co-founder), George Harris (trade advisor), Rohan Orford (macadamia specialist). Front: Grant Jacobs, CEO and co-founder (photos supplied by HelloChoice)