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Perth radio ratings: Nova remains market leader as Triple M breakfast loses share
July 6, 2021 10:36
Nova 93.7 has remained as Perth’s overall market-leader holding a consistent position overall, in breakfast and in drive.
Its closest competitor, taking second position in the breakfast slot, was Southern Cross Austereo’s Mix 94.5 which grew its audience slightly by 0.6 points to 12.7%.
Nova 93.7’s Nathan, Nat and Shaun remain the #1 breakfast show in Perth
Triple M, which is relatively new to the Perth market, saw the biggest decline in breakfast ratings, dropping by 1.7 percentage points to 6.9%, with an overall loss of 0.8 points to 7.4%.
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Triple M launched on 1 December 2020, with Basil (Baz) Zempilas, originally from 6PR, joining co-hosts Lord Mayor, Xavier Ellis and Jenna Clarke to headline an all-new breakfast show this year.
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A number of radio stations in Queensland have been accused of putting the COVID-19 public health response at risk by running vague anti-vaccination ads.
Grant Broadcasters’ Mix 104.9 has revealed it is “reshaping” its Breakfast show.
To assist with the transformation, it is seeking an announcer with at least three years of on-air experience.
“This is a rare opportunity to be part of a ratings winning show, currently Darwin’s #1 35+ and we expect you to grow that audience with a survey this year,” Grant Broadcasters said.
The show was previously helmed by Ali Burton and Greg Vincent.
Vincent stepped down at the end of last year.
Burton has been absent from the airwaves recently, however remains a part of the program. Grant Broadcasters told
Radio Today she was on personal leave and they were unsure when she would return.