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Accor estabelece cronograma robusto de inauguração de hotéis em 2021
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A Accor estabelece uma linha ambiciosa para novas aberturas de hotéis em 2021 | Comunicado à imprensa | Edição Brasil
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A Accor estabelece uma linha ambiciosa para novas aberturas de hotéis em 2021
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The lobby of Brooklyn s Hoxton Williamsburg hotel, which is one of nine Hoxton properties worldwide.
French hospitality giant Accor s recently announced partnership with Ennismore can be seen as agility in the face of adversity. Or an early example of Covid-inspired mergers-and-acquisition activity. Or an indication of a bullish view of the potential for growth in the boutique and lifestyle sector. Or all three.
In late November, the group forged a joint venture with Ennismore, parent company of the Hoxton boutique hotel chain and Scotland s Gleneagles resort. Central to the partnership is the launch of a standalone lifestyle hospitality platform that will bring the Hoxton and Gleneagles properties and Hoxton s Working From coworking offshoot under the same umbrella as Accor s Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25hours, 21c Museum Hotels, Tribe and Jo&Joe brands.