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Dive Brief:
Building out its DTC and clean beauty assortment, Sephora has partnered with Vegamour, a direct-to-consumer hair care brand, to feature the Vegamour Gro line on its website, the brand announced on Tuesday.
Designed to combat early signs of hair loss, the Vegamour Gro collection features a shampoo, conditioner, a scalp detoxifying serum, hair foam, dry shampoo, lash serum and brow serum, the company said.
Jennifer Lucchese, Sephora s vice president of hair care merchandising, said in a statement that the partnership with Vegamour is part of the beauty retailer s efforts to provide the very best in quality and product innovation, as well as supporting all hair care needs.