LOFT to Discontinue Their Plus Sizes and Customers are Furious
Most companies, in an effort to be more inclusive, add plus-size collections to their stores. LOFT, on the other hand, has decided to discontinue their plus-size collection due to “ongoing business challenges”.
Consumers are extremely shocked and upset at LOFT for “excluding half the market” People says. One Twitter user said, “LOFT is ending their plus size range due to lack of sales & I just want you to think of it this way. What if they cut out size M? Just all M. M didn’t sell well so the store will just be S, L, XL. How screwed up is that? Excluding half the market can not be a good decision but okay”.
In response, Loft said ongoing business challenges had impacted the brand s plus-size collection. We sincerely apologize for any disappointment, Loft tweeted.
The brand said that future clothing would range from size 00 to size 18, or from XXS to XXL. Loft introduced its plus-size collection, which ranged from sizes 16 to 26, in 2018.
Several Twitter users expressed their disappointment with the company s decision, and highlighted the fact that a majority of the US market wears plus-size clothing.
Twitter user Jessica Hill wrote: A majority of my wardrobe is Loft plus size, and I recommended many women (plus AND standard size) to your brand as a result of your inclusivity. What a disappointment. You should rethink this while there s still a brand to save.
Before learning his fate, a masked Matthew Sullivan sat expressionless while friends and family spoke about his wife who was loved by many.
This sentence will do nothing to fix that [she s gone], however, it may help pack the chasm left behind by the demonic act of Matthew Sullivan, said Elizabeth Sullivan s godsister Calandra Duckett.
A masked Matthew Sullivan sat expressionless while friends and family spoke about his wife who was loved by many at his sentencing on March 12, 2021.
Elizabeth Sullivan s friend, Nathan Caracter, spoke directly to Matthew Sullivan when he said that his wife did not hate him. This man killed my dear friend and you can imagine how this affected me, Caracter said. But a longer sentence won’t make the pain go away, nor will my recanting of sorrow I have gone through these past six years make this man feel differently than he does now.”