NEWS
KTB CEO Dr Betty Radier takes on the archery experience at The Forest Adventure in Kireita. [Courtesy]
Kenya Tourism Board (KTB) has intensified efforts to market Kenya to the rest of Africa by targeting key source markets in the region.
Speaking aboard the Tamarind Dhow in Mombasa County, KTB Corporate Affairs Manager Wausi Walya, who represented Chief Executive Betty Radier, said the move would increase tourist arrivals at a time when global tourism is reeling from the effects of Covid-19.
“There is immense potential in both regional and the African market we are trying to capture. One of them is to play host to familiarisation trips like this one and entice the travel trade to sample what Magical Kenya destination has to offer,” she said.
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Koy Clothing: Designed with Kenya in mind
As Koy Clothing joins John Lewis’s third-party brand roster this autumn, Drapers talks to the ethical clothing brand’s co-founder Jimmy Scott about its expansion plans and supporting Kenyan fashion.
Koy Clothing co-founder Jimmy Scott
Sustainable and ethical menswear brand Koy Clothing was founded by brothers Alastair and Jimmy Scott, who grew up in Kenya. The business was incorporated in the UK in December 2016, and became the brothers’ full-time occupation when they received investment from a hedge fund in London in April 2017.
The direct-to-consumer and wholesale brand combines kikoy fabric – a 100% cotton textile dyed in Kenya with locally produced colourings – with luxury European fabrics to produce a variety of men’s clothing. Products are made in Europe – in Turkey, Tunisia and Italy.
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