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AT LONG LAST: Apple released its long awaited anti-tracking tool for iPhones on Monday as part of its new operating system update.
The iOS 14.5 update includes Apple s app-tracking Transparency Feature, which will require apps to ask users for permission before tracking them across the web.
“Your information is for sale. You have become the product. That s why iPhone users will now be asked a single simple question allow apps to track you or not,” a narrator says in a video Apple released Monday along with the launch of the feature.
Apple unveiled the feature over the summer and it was set to be released in September, but it was delayed amid backlash over the tool.
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The Democrats on Wednesday sent a letter to the FTC calling for the commission to launch an investigation into the Silicon Valley giant’s app store, citing recent studies that suggest apps that infringe on children s privacy, in violation of the Children’s Online Privacy Protection Act (COPPA), are “rampant on the Google Play Store.”
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The letter follows a similar push from two advocacy groups, the Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD), for the FTC to look into the alleged COPPA violations.
APPLE TO (FINALLY) LAUNCH UPDATE: Apple will launch its operating system update that will include a feature that will limit the reach of targeted ads “next week,” the company said Tuesday.