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NEWS KTB CEO Dr Betty Radier takes on the archery experience at The Forest Adventure in Kireita. [Courtesy] Kenya Tourism Board (KTB) has intensified efforts to market Kenya to the rest of Africa by targeting key source markets in the region. Speaking aboard the Tamarind Dhow in Mombasa County, KTB Corporate Affairs Manager Wausi Walya, who represented Chief Executive Betty Radier, said the move would increase tourist arrivals at a time when global tourism is reeling from the effects of Covid-19. “There is immense potential in both regional and the African market we are trying to capture. One of them is to play host to familiarisation trips like this one and entice the travel trade to sample what Magical Kenya destination has to offer,” she said.

Rift valleyNairobi areaNiyonzima fredMaasai maraLaura kagameDaniel melakuAfrica rose kiseliBetty radierWausi walyaKenya airwaysCorporate affairsKenya tourism boardTamarind dhowMombasa countyAffairs manager wausi walyaChief executive betty radier