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Ram Krishnan The Lions Live (the online version of the Cannes Lions Festival of Creativity) saw a session by Ram Krishnan, global chief officer at PepsiCo. Krishnan spoke about how Covid-19 brought the world to a halt in 2020, and yet, it delivered five years of tech-centric revolution across industries and businesses.   Krishnan began the session by expressing his fascination for the trigger points in history that changed the entire consumer adoption of e-commerce as a channel. “You go through decades when nothing happens and then there are moments where decades happen in a very short period. We had personal computers and the internet which led to the acceleration of different business models. And then, there was the advent of the 2003 SARS outbreak in China and parts of Southeast Asia, which became an inflection point.”

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