-The Hagstrom Report
Because of California limitations on large conventions and expos due to the coronavirus pandemic, the United Fresh Produce Association announced today it will launch Reimagine Connections, a new program bringing members together in-person at smaller regional events, and online for education, networking and innovation events.
“We’re very disappointed California requirements will not allow us to host our trade show in Los Angeles this June. We had looked forward to partnering this year with the Fresh Produce and Floral Council, and appreciate their collaboration and hard work in building what might have been our largest show ever,” said United Fresh Chairman Michael Muzyk, president of Baldor Specialty Foods Inc.
United Fresh cancels in-person trade show
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United Fresh program reimagines industry connections
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Monday, April 12th, 2021 ANAHEIM, CA – The California Grocers Association BB #:163393 and Fresh Produce & Floral Council BB #:162392 have agreed to form a new partnership, further linking the state’s grocery retail community and California produce and floral suppliers.
Through this joint effort the organizations will collaborate to grow membership, promote industry events, and share advertising and marketing opportunities.
“Produce plays a vital role in the way consumers eat and how the grocery industry serves its customers,” said Doug Scholz, Sr. Vice President, Business Development and Marketing. “This relationship offers our grocery community the chance to build a greater connection to these important grocery partners.”