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Share this article Share this article CARY, N.C., April 26, 2021 /PRNewswire/  Pharmacy chain 36.6 used to communicate with customers by hand. The Russian retailer sampled customers, processed its data, loaded messages into email and social channels, and analyzed the results of mailings manually. A single marketing campaign routinely took a full day to launch, and results were fragmented and often ineffective. When SAS analytics entered the picture in 2020, 36.6 quickly moved to automated, cost-effective, flexible marketing campaigns. Before, the retailer struggled to launch 40 to 50 campaigns annually. But with SAS, a comprehensive campaign takes 30 minutes to launch. The retailer now launches six to eight campaigns daily.

United statesSankt peterburgPskovskaya oblastMaria brenesLaura fleek brumleyDan mitchellInstitute incMarketing directorByte consultingGlobal directorPharmacy chainஒன்றுபட்டது மாநிலங்களில்மரியா ப்ரேனேச்லாரா விரைவானது ப்ரூம்லிடான் மிட்செல்நிறுவனம் இன்க்