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Hygiene-beauty bulk products: How to keep a clean container-content couple
Françoise Albasini Share:
Already successful in the food industry, bulk products are increasingly popular among hygiene-beauty brands. This concept meets the expectations of a public eager for positive action as regards packaging waste reduction, but it does involve challenges in terms of container/content cleanliness and safety.
This approach to selling involves
containers that can be refilled several times for the same use, and it has already implemented in all distribution channels: stores specialized in bulk and/or organic products, of course, but also brands’ own networks (L’Occitane en Provence), professional networks, like hair salons (L’Oréal Professionnel’s Source Essentielle concept), convenience stores, pharmacies (Mustela), supermarkets (Léa Nature.), and mixed channels chosen by startups (Panier des Sens, CoZie, Respire, 900.care…). However, safe reuse of the same contain