The Company enables its partners to optimise their customers digital ecosystem to increase productivity and enhance brand experiences through Human Experience Management. Developed from 10 years of academic research and three patents, the Company s Human Experience Management Services, reports on the human experience of a digital service. The Company s service provides organisations with information on where the changes need to be made to ensure optimum levels of digital experience for customers and employees. This enables them to recover lost productivity, protect their brand reputation and make informed investment decisions. Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters is in Bath, UK. Actual Experience s unique and patented digital analytics-as-a-service is founded on cutting-edge research at Queen Mary University of London.