One of the biggest unanswered questions that haunt marketers is
why customers behave the way they do. With data analytics, it s now possible to paint a very specific picture of what customers do, when they do what they do and where. But why?
This is where Liraz Margalit comes in. A digital psychologist, Liraz blends cognitive psychology and behavioral economics to help clients better understand customers behavior. While we re all irrational beings, understanding the triggers and underlying psychology driving our decision making can give companies a competitive edge. In her regular column, Liraz explores the at times illogical choices we as customers make and the just as dubious decisions marketers make to woo us.
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