Monday, February 22, 2021 Wine recommenders, and the tyranny of choice
Half a century ago, a man named Alvin Toffler published a book called Future Shock (1970). This was a big thing in my youth, and it set the scene (and the tone) for much of what has happened in human societies since then. You see, the book was about the way in which the world had dramatically changed since the end of World War II, and what the effects of this might be on cultures worldwide.
One of the fundamental tenets of the book was about the increasing number of choices that we all face. Back in the Old Days, most people had relatively few choices in their lifetime, because they lived in a geographically and economically restricted world. The more restricted your life, then the fewer choices you actually have most things happen to you, rather than you choosing them.