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May 14 2021, 12:59 pm | BY Ricki Green | No Comments
The leading gun violence prevention organization, Sandy Hook Promise (SHP), has launched its latest PSA campaign titled The Kids Are Not Alright to bring awareness of the mounting mental health challenges facing America’s youth and teens.
The campaign is directed by Sweetshop’s half-Swedish, half-Hungarian director Jakob Marky, who also spent time in Australia to earn his stripes in the film industry. Created with BBDO NY, the films aim to raise parent’s awareness of this rising threat, and educate them on signs of emotional distress. Because, once you know the signs, you can prevent ALL forms of violence against youth.
The kids are not alright. After a year of trauma caused by the ongoing pandemic, 70% of teenagers are now struggling with mental health concerns. As a result, one in four are now considering suicide, which is now the second-leading cause of death among teenagers.
Across America, schools have been closed nationwide since the pandemic took hold and they won’t be open again until the fall. Concerned that children will struggle to readjust when schools reopen after the trauma of the last year, Sandy Hook Promise has partnered with BBDO New York on ‘The Kids Are Not Alright’.
A series of three short videos – ‘How to Overload a Circuit’, ‘How to Make a Homemade Bomb’ and ‘How to Perform a Disappearing Act’ – each PSA reflects the anxiety, isolation, pressure, boredom and incessant information overload that teenagers are experiencing.
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The kids are not alright. After a year of trauma caused by the ongoing pandemic, 70% of teenagers are now struggling with mental health concerns. As a result, one in four are now considering suicide, which is now the second-leading cause of death among teenagers.
Across America, schools have been closed nationwide since the pandemic took hold and they won t be open again until the fall. Concerned that children will struggle to readjust when schools reopen, where kids will have to deal with the stress of a new school combined with the trauma of the last year, Sandy Hook Promise has partnered with BBDO New York on The Kids Are Not Alright .