Now that we’ll soon be heading back to the office, many of us are rapidly reassessing our workwear wardrobe. It’s great to be out in the world, looking smarter and sharper; but after a year of slouch and softness, anything tight, crisp and tailored is, well, a bit of a shock.
But what if your powersuit could be as comfortable as your yoga kit? That’s the challenge former investment banker Joanna Dai set herself when founding her workwear brand, Dai, in 2017.
Sitting on a plane after a gruelling 16-hour work day, with the stiff waistband of her trousers digging into her, Joanna had her lightbulb moment: office wear that feels like yoga wear.
Holly Willoughby shows off long legs in £5 99 Zara trousers on This Morning ok.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ok.co.uk Daily Mail and Mail on Sunday newspapers.