Justin Moore. (Twitter)
Twitch streamer Justin Moore has helped raised $26,930 for The Trevor Project through Kum & Gay Rights merch.
What began as a running joke on Moore’s Twitch channel grew into a blossoming partnership between the streamer and US gas station Kum & Go.
Moore originally searched online for the trucker hat from the Midwestern gas station that was unfortunately out of stock. In an email to customer service he jokingly suggested they should produce a Kum & Go jockstrap.
“Dearest Kum & Go,” he wrote, “might I also suggest a Kum & Go jockstrap eventually becoming part of your merchandise collection (have you seen the excitement around the Chromatica jockstrap by Lady Gaga or the new Nike jockstraps?)!”