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PHOTO: Tim Gouw | unsplash If something is a good thing, we want more of it. We push it to the max and then some. Outbound marketing is a good thing. No, it s a great thing. It s so great, we do a whole lot of it. Marketers sent an average of 306 billion emails a day in 2020, according to Statista. Outbound marketing expands awareness, fills funnels and builds databases of people who might buy our products someday.  A great thing pushed too far, however, becomes a bad thing.  We pushed email marketing so far that over 20 states have introduced or passed statutes and bills designed to exert more control over unsolicited digital interactions, privacy, spam and wrongful disclosure. The goal is to put the individual in control of what data they share, how that data is used, and what type and from whom they receive digital communications. California s Consumer Privacy Act (CCPA) and Privacy Rights Act (CPRA) and Virginia s HB 2307 Consumer Data Protection Act are representative of

United statesTim gouwConsumer privacy actPrivacy rights actData protection actData privacy regulationsMarketing symptomThose oldUncle privacyஒன்றுபட்டது மாநிலங்களில்நுகர்வோர் ப்ரைவஸீ நாடகம்ப்ரைவஸீ உரிமைகள் நாடகம்தகவல்கள் ப்ரொடெக்ஶந் நாடகம்தகவல்கள் ப்ரைவஸீ ஒழுங்குமுறைகள்சந்தைப்படுத்தல் அறிகுறிஅந்த பழையது