Oracle Boosts Subscription Management to Help Organizations Grow Recurring Revenues
New account health and experience innovations enable organizations to retain and grow their customer base
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AUSTIN, Texas, May 12, 2021 /PRNewswire/ To help organizations create long-lasting customer relationships and grow recurring revenues, Oracle today announced subscription management updates to Oracle Advertising and Customer Experience (CX). The latest updates within Oracle Subscription Management help companies gain a clear picture of account health, with insights from finance, supply chain, and customer experience applications, to increase customer satisfaction and improve retention and renewals. Over the last 12 months, many organizations have embraced subscription business models to grow recurring revenue streams while enhancing customer experience, said Katrina Gosek, vice president, Product Strategy, Oracle Advertising and
Gillmor Gang: Walk the Dinosaur
Clubhouse hosted another excellent conversation between Josh Constine and Facebook’s audio czar Fidji Simo. The format continues to sparkle, as I was once again forced to choose between MSNBC’s Rachel Maddow or Lawrence O’Donnell and just plain audio. JPA won going away. The talk was crisp and the strategies thick with optimism about the creator economy. Monetization, priming the emergent pump, etc. If this were the Gold Rush, it would be blue skies ahead for picks and shovels and pans.
It remains hard to listen to the creator talk. If this is the moment for creators, then what is the moment for us listening? The question is who gets the short end of the crypto stick, a zero sum game where the losers are the equivalent of who buys high and sells low. I guess in the elegant world of startups, being one and not the other nine of ten is worth it.
With Workfront, Adobe combines automated workflow with customer experience
Five months ago, Adobe purchased Workfront for $1.5 billion, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As marketing executives try to balance mapping strategy to the creative process while building customized experiences, a marketing workflow tool would fit neatly into Adobe Experience Manager (AEM), and that’s where it has landed.
Alex Shootman, who was CEO at Workfront and is now VP and GM of Adobe Workfront, told me they see the tool as the system of record for the marketing department inside of AEM. While there is more than a hint of marketing in that explanation, the data from Workfront’s workflows acts as a record of the creative process.
Gillmor Gang: FreeCoin
The current rave about newsletters and so-called or social audio is just the latest version of the story of podcasting. Take the idea that podcasting is experiencing a new wave of popularity and scaffolding. Are you sure? Apple is bent on turning the space into a subscription model, and we’re all going to twist again like we did last summer. Somehow I doubt it. The basic attraction for me is not paying for podcasts. Subscription startups may be an important step forward, but the heart of the matter is talent formation.
Back when they first started, the real charge was the ability to own the whole stack: writer, producer, editor, star, and marketer. Making money for this may have been a future goal, but right now the real power was in figuring out what might work without the intrusion of what people other than yourself thought about the product. Only if something made itself apparent was it necessary to address the needs and wants of the audience.
Alan Trefler of Pega: First Customers in 1984 Still with Us Today Thanks to Lessons Learned Working in the Family Business
PegaWorld, the annual event put on by Pega, a leading customer engagement and process automation platform provider, will be taking place virtually on May 4th. And earlier this week my CRM Playaz co-host Paul Greenberg and I had the opportunity to hold a LinkedIn Live conversation with company founder and CEO Alan Trefler to talk about the event a lot more leading up to the event.
Actually, “a lot more” may be an understatement when it comes to speaking with Trefler as there are so many areas you can delve into with him. Not only is he still at the helm of the company he founded back in 1983, he’s having a lot of fun while also leading Pega to cross $1 billion in annual revenues for the first time last year. He credits a lot of Pega’s success to the lessons he learned working in the family’s restoration business – which will be celebrating its