How Ben & Jerry’s has exposed Israel’s anti-BDS strategy
Jul 27,2021 - Last updated at Jul 27,2021
Ben & Jerry’s decision to suspend its operations in the occupied Palestinian West Bank is an event that is proving critical to Palestinian efforts, which ultimately aim at holding Israel accountable for its military occupation, apartheid and war crimes.
By responding to the Palestinian call for boycotting apartheid Israel, the ice cream giant has delivered a blow to Israel’s attempts at criminalising and, ultimately, ending the global Boycott, Divestment and Sanctions (BDS) campaign.
What differentiates Ben & Jerry’s decision to abandon the ever-growing market of illegal Jewish settlements in the West Bank from previous decisions by other international corporations is the fact that the ice cream company has made it clear that its move was morally motivated. Indeed, Ben & Jerry’s did not attempt to mask or delude their decision in any way. “We believe it is inconsistent
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