Boston Digital Releases Quarterly Sentiment Survey on Tech Trends
95% of respondents have increased marketing activities since the COVID-19 pandemic and 96% plan to invest further next year.
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BOSTON, Jan. 19, 2021 /PRNewswire/
Boston Digital, a leading digital marketing agency with a client base including many of Boston s up and coming tech companies, today announced results of a new survey, Tech & Digital: Industry Trends from the COVID-19 Pandemic. The survey canvassed 500 tech executives to determine their top challenges in 2020, how they overcame these challenges, and where they plan to invest their 2021 marketing budgets. The results overwhelmingly indicate that tech companies turned to digital solutions in 2020 to combat the drop off in leads from in-person events and tradeshows, saw positive results, and are now sticking with their strategies and planning to invest more in marketing. Click here to access the full report.