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By Martin Berrios
Source: RALPH LAUREN / Ralph Lauren
This spring,
Ralph Lauren will reimagine its most celebrated product with a revolutionary new addition to the Create-Your-Own customization program:
The Made-to-Order Polo, the ultimate expression of the iconic Polo shirt.
The Made-to-Order Polo is the companyâs latest offering using its on-demand manufacturing model â with no pre-made inventory, every product is individually created per each customerâs unique specifications. The Polo is crafted with flat-knit technology for a soft feel and a luxurious drape and remains the signature piece from the brandâs collection. Customers can create hundreds of designs by choosing the color or color-block of the body, sleeves and collar; and can customize the sleeve with letters, words or initials through a digitally integrated experience. Graphic designs, additional customization options, logos and limited editions will be available in the coming months