May 25, 2021Wine company JCB Collection has a taste for the finest in Old and New World wines, but more recently, it has developed an interest in the latest technology. Its founder, Jean-Charles Boisset, is intrigued with how customers can experience his company s wine digitally to enhance their understanding of how the product is made, and how it can best be enjoyed. So when he met with Amir Khoshniyati, Avery Dennison s head of business for Near Field Communication (NFC), over a glass of wine at his tasting room in Yountville, Calif., Boisset was fascinated with the company s NFC labels.
Boisset discovered that the labels, if applied to a bottle of wine, could quickly transmit content to a wine enthusiast s mobile phone. As a result, JCB became one of the earliest adopters of NFC-based technology for wine on a product-wide scale, enabling its customers to experience its Passion wine digitally with the tap of a phone. The Boisset Collection is among the world s largest family-o
St. Helena, CA – May 20, 2021 – Raymond Vineyards unveiled its new entrance leading from Highway 29 to the winery in a series of grand opening events coinciding with the release of its 98-point rated 2018 Generations Cabernet Sauvignon. Guests now arrive to the winery on a nearly one-and-a-half mile route through the winery’s Rutherford estate. No mere entryway, the opening of the road to Raymond reflects an ambitious endeavor in the Napa Valley to unite two distinct estates, create a dramatic entrance that brings its guests through an experiential voyage among organic and Biodynamic vineyards, while reducing traffic on the valley’s main thoroughfares.
One of the world s leading family-owned fine wine companies brings-to-life the JCB Collection through the power of NFC Technology
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A tap of any modern smartphone to a ‘JCB by Jean-Charles Boisset’ wine bottle confirms authenticity and provides unpreceded access to the wine’s personality, creator, origins, quality, rankings, and a personalized journey into the JCB Collection.
As the first wine group to grant its customers unparalleled levels of transparency into the wine s origins, the JCB Collection is cementing its position as an innovative leader in its industry GLENDALE, Calif. (PRWEB) May 12, 2021 Avery Dennison Corporation and supply chain transparency provider SUKU today announced a new collaboration with the Boisset Collection, one of the world’s leading family-owned fine wine companies. By leveraging Avery Dennison s and SUKU s NFC (Near-Field Communication)-enabled tagging solution
Avery Dennison and supply chain transparency provider SUKU have formed a new collaboration with the Boisset Collection, a family-owned fine wine company, for its ‘JCB by Jean-Charles Boisset’ wine bottles.
By leveraging Avery Dennison s and SUKU s NFC (Near-Field Communication)-enabled tagging solution within the wine label itself, wine connoisseurs can simply tap their smartphone on the label to find out more about the wine, including exclusive content, stories, videos, origin, tasting notes, and a personalised message from creator Jean-Charles Boisset (JCB).
The technology, which uses the Avery Dennison Smartrac Circus NTAG 213 integrated within SUKU Omni s supply chain transparency solution, launches today for VIP guests of the JCB Tasting Salon in Yountville, California. Feedback from this exclusive group will help shape plans for a wider launch in summer 2021, which will see the technology gradually introduced across the range of wine offerings within the Boisset Collecti
Tools For Tomorrow holds Keep Their Dreams Alive virtual gala and auction
Suzanne Fromkin
Since creative opportunities during the pandemic have been limited for Coachella Valley students,
Tools For Tomorrow’s (TFT) after-school Zoom classes integrating drama, music, creative writing and visual arts have been especially vital in supporting social and emotional learning among elementary school students. In its 21st year, TFT’s free hands-on program continues to develop new passions, confidence and resilience for children of all backgrounds.
The organization hopes to raise $170,000 to support its arts literacy program for the 2021-2022 school year at its Keep Their Dreams Alive Event virtual gala and auction on Tuesday, May 11. The virtual gala is made possible by event sponsor,