JUN 28, 2021
It’s not every day that you find a beauty brand founder who tells you to stop buying more makeup, but that is what Minori’s Anastasia Bezrukova has set out to do.
On June 29, the Montreal-based Ipsy alum’s beauty brand launched via DTC e-commerce with an assortment of three initial products: a cream highlighter, a cream blush and a lip gloss. The vegan brand will also be sold at The Detox Market beginning July 14, after working closely with the clean beauty retailer in developing formulations that meet its standards. The brand aims to emphasize minimalism its name is short for “minimalist origins” and references the Latin word for “less.”
$1 4 Billion Global Functional Shots Market (2021 to 2027) by Product, Distribution Channel and Region
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The best sunscreen picks for every type of warm-weather activity The best sunscreen picks for every type of warm-weather activity
By D’Loraine Miranda |
Best for those who hate sunscreen
Best for sweaty workouts
Sunscreens that contain physical or mineral filters tend to be thicker than their chemical counterparts, which is why they often leave a horrible white cast on darker skin tones. This Canadian-made version available at the Detox Market features a combination of zinc oxide and titanium dioxide that blends seamlessly into the skin.
Photo by Tim Wright
To the people of Ghana, shea butter is known as “women’s gold.” Used for everything from stretch marks to diaper rash, it’s a go-to product in high demand. And it offers employment opportunities for women willing to survey shea-nut trees across the wilds of sub-Saharan Africa, picking the nuts and selling them.
The problem these shea-nut pickers faced, says
Naa-Sakle Akuete (MBA 2014), CEO and founder of Eu’Genia Shea and its Target-based sister brand, Mother’s Shea, is that they are largely women in villages without electricity and therefore lack access to knowledge of the broader value of their harvest or the ability to move their product beyond Africa to be marketed and sold. The result? They take what they could get from the traders who showed up in the village with trucks from time to time.
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