Unilever to resume advertising on Facebook, Twitter in US Toggle share menu
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Unilever to resume advertising on Facebook, Twitter in US
FILE PHOTO: The company logo for Unilever is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, US, Feb 17, 2017. (Photo: REUTERS/Brendan McDermid/File Photo)
18 Dec 2020 09:50AM (Updated:
18 Dec 2020 10:10AM) Share this content
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LONDON: Unilever said it would resume advertising on Facebook, Instagram and Twitter in the United States after pausing in June due to divisiveness and hate speech on the platforms during the US election period.
The consumer goods company said on Thursday (Dec 17) it plans to end the advertising pause next month and would continue to scrutinise the platforms in the post-election period.
Unilever to end Facebook and Twitter ad boycott The CPG giant stopped advertising on Facebook’s apps and Twitter during the #StopHateForProfit boycott in June.
by Alison Weissbrot
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Unilever To Resume Advertising On Facebook, Twitter In US
Unilever earlier this year joined an advertising boycott against Facebook as part of the Stop Hate for Profit campaign started by U.S. civil rights groups after the death of George Floyd, a Black man in Minneapolis who died while in police custody on May 25.
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Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S. election period.
The consumer goods company said on Thursday it plans to end the advertising pause next month and would continue to scrutinize the platforms in the post-election period.
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Unilever said that it will restart advertising on Facebook’s apps and Twitter in the U.S. again in January after a six-month pause.
The CPG giant stopped advertising on Facebook, Instagram and Twitter as part of the #StopHateForProfit boycott in June, when major advertisers banned together to pressure social media giants to handle misinformation and hate speech on their platforms.
While many advertisers have returned to Facebook, Instagram and Twitter, Unilever pledged to stay off them until at least the end of 2020.
Unilever is pressing start again after working closely with Facebook and Twitter over the past six months on meeting the standards of its Responsibility Framework, which centers around creating a diverse partner network that promotes a positive digital ad ecosystem for consumers, advertisers and media owners.
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