Raising the bar at ProTerra: How to advance a sustainability standard to the next level The new lead at ProTerra Foundation has spent the past two years democratizing its standard, boosting its standing with NGOs and industry stakeholders in the process.
“
A lot has changed in the last decade, sustainability is now firmly on industry’s agenda,” Emese van Maanen, managing director, ProTerra Foundation, told us as to the premise for change at the organization.
Created in 2006, based on the Basel Criteria on Responsible Soy, the ProTerra standard has a long-standing history and experience in promoting sustainability in the food and feed supply chain and segregated non-GMO materials. Among others, one of its aims is to secure the supply of sustainably produced, fully traceable, non-GMO ingredients for feed and food.
Subscribe
Bunge: We are committed to using our position and scale to lead the industry s progress on deforestation By Jane Byrne Agribusiness giant, Bunge, last week announced it was launching a new monitoring program in the Cerrado, becoming the first global company to foster mass action in that region to track indirect purchases of soybeans.
The company said the move will have benefits for the entire supply chain.
The Cerrado, writes the WWF, is one of the most threatened and over-exploited regions in Brazil, second only to the Atlantic Forests in vegetation loss and deforestation:
“Unsustainable agricultural activities, particularly soy production and cattle ranching, as well as burning of vegetation for charcoal, continue to pose a major threat to the Cerrado s biodiversity. Despite its environmental importance, it is one of the least protected regions in Brazil.
You’ve heard the cliché: trust is the grease that lubricates business. Without it, transactions become time-consuming and expensive because everything must be negotiated, tested, verified, and, perhaps, litigated. Innovation and nimbleness suffer. Partners and consumers go elsewhere.
The confidence needed to try the next new thing evaporates.
Trust in government, science, NGOs, business, and other major institutions has been eroding for decades. Business stands out as the exception. In Edelman’s 2021 Trust Barometer report, business is the only institution seen by people worldwide as both ethical and competent. What are the implications for business leaders? Does it create an opportunity? An obligation?
THE FUTURE OF MEAT LANDS IN THE UK
Pioneering plant-based alternatives to meat makers, Future Farm, is now available in UK as the brand launched in Sainsbury’s this January
The brand has had huge success, selling over 9 million meatless Future Burgers in eighteen months in its native Brazil, the third biggest meat consuming nation in the world
Future Farm is on a mission to help to save the Amazon Rainforest from the meat industry by fostering the movement of deforestation free and GMO-free soy in its native Brazil
The brand is the first in Brazil to be awarded the Fast Company 2020 World Changing Ideas Award that honours businesses and organisations driving change in the world