A team of four WSU students are awaiting their score sheets after their public relations campaign won an honorable mention for the 2021 Bateman Case Study Competition.
Emily Harris, Bateman competition team leader and senior public relations major, said it was amazing to get recognized, especially because there were 54 teams nationwide.
Sherwin Francies, writing and research director for the Bateman competition and senior public relations major, said he was still sleeping when he received a call from another team member, Steffi Ludahl, social media coordinator for the competition and senior public relations major.
“The first thing she said was, ‘We didn’t place, but we got honorable mention,’” Francies said. “And it was bittersweet because we were really expecting to place, but we still received an honorable mention, which is huge.”
Grand Rapids Business Journal
A couple of months ago, PRWeek published a column by Ian Bruce of Forrester Research titled, Why Traditional PR is Dying. He stated, âConventional PR â or at least media relations â may become a thing of the past, a relic.â He pointed to the decline in the number of local news outlets, and a growing lack of trust in the news media to support his point.
Not surprisingly, the PRWeek column was quickly challenged in a LinkedIn post titled, PR is not dead. It is more important than ever, from Mark McClennan, the former chair of the Public Relations Society of America. He countered that media relations is just one aspect of PR and that â⦠public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.â
The shifting balance between journalism and PR is fueling a lack of trust in the news. That’s bad for everyone. (Unsplash/Camilo Jimenez)
Public relations and journalism exist in an uneasy balancing act, a relationship where they both rely on each other as part of a communication ecosystem.
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts to newsrooms, PR is becoming more dominant. And this relationship could undermine already limited trust in news.
Public relations and journalism
Traditionally, one of the most important connections for PR practitioners has been those with journalism. PR professionals rely on their journalistic connections to help get their messages out, and journalists draw from PR to help find interesting stories, fill quotas and meet deadlines. In fact, according to the Canadian Public Relations Society, PR professionals tend to interact more with journalists than with any other professional group.
Nashville-based public relations and marketing agency Reed Public Relations has announced the promotion of Macey Cleary to account supervisor.
Cleary has been employed by Reed (stylized as âREEDâ) since spring 2016, when she joined as an intern. In her new role, Cleary will increase management responsibilities by taking the reins of Reedâs internship program and helping lead company culture initiatives. She will retain her client list.
Cleary, a native of Birmingham, graduated from Auburn University in 2016 with a bachelorâs degree in public relations. She has volunteered with the Nashville chapter of the Public Relations Society of America for more than four years.