Latest Breaking News On - பொணி மால்டா - Page 3 : comparemela.com
La paradoja de muchos niños Jiw y Nukak: ser patrimonio nacional y drogadictos
lasillavacia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lasillavacia.com Daily Mail and Mail on Sunday newspapers.
Muchos niños Jiw y Nukak no tienen un futuro más seguro que la drogadicción
lasillavacia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lasillavacia.com Daily Mail and Mail on Sunday newspapers.
Pony Malta, MullenLowe SSP3 hack FIFA to create an all-female team
The brand shines a light on the lack of female representation in the game and calls for change.
by Natasha Bach
Credit: MullenLowe SSP3
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.
Sign in
Free email bulletins
Description
To help women feel represented in FIFA 21, ABInBev’s Pony Malta and MullenLowe SSP3 have created SHE F.C., the first all-female club in the popular video game.
Pony Malta and MullenLowe SSP3 found that in FIFA Pro Clubs and Career Modes – options within FIFA that allow you to create a Virtual Pro player to play international tournaments and be transferred by clubs to make a career out of the game – only male avatars could be created.
To bring attention to this issue, Pony Malta and MullenLowe SSP3 created ‘She F.C.’. the first all-female team in Career Mode to break stereotypes in football. The team has been made by customizing the features on male avatars, and now Pony Malta is inviting people to join the movement and help women feel represented within the game.
-MullenLowe SSP3 hacked Fifa’s career mode to create a female team in this “She FC” campaign for AB InBev Colombia’s Pony Malta (video above). The campaign includes a petition calling on FIFA to create a more gender-inclusive career mode.
“The essence of Pony Malta is to inspire teens to reach the best version of themselves. To do that, we need to create safe environments for them, with equal opportunities for both men and women. She F.C. is a call to FIFA to help girls and women feel identified and represented within the game, and we hope people will join the movement to make one of the most popular games in the world be more inclusive,” AB InBev Colombia marketing director, non-alcoholic beverages
vimarsana © 2020. All Rights Reserved.