Rolling Stone parent company P-MRC buys SXSW stake
21st April 2021
Rolling Stone parent company P-MRC Holdings has purchased a stake in South By Southwest (SXSW).
A joint venture between Penske Media Corporation (PMC) and MRC, P-MRC has acquired a 50% stake in the music, film and tech festival, reports The Wall Street Journal.
The annual conference, based on Austin, Texas was cancelled at the last minute in 2020, as a result of the pandemic. The late cancellation caused a big financial hit for the organisers, potentially putting future events in jeopardy.
The investment from P-MRC puts the festival in a much stronger position to continue.
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Seth Rogen at the 2019 SXSW Conference. Photo by Matt Winkelmeyer/Getty Images for SXSW.
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The company that owns and operates Austin s South by Southwest festival now has a co-owner. SXSW LLC reportedly sold a 50-percent ownership stake to Penske Media Corporation, based in New York City. Penske is a magazine publisher whose titles include Billboard, Variety, and Rolling Stone. Roland Swenson, the co-founder and CEO of the festival, says it s a matter of survival. Austin city officials canceled South by Southwest last year because of the pandemic, resulting in a huge financial setback for the event.
Photo: Getty Images
Apr 20, 2021
The company that owns and operates Austin s South by Southwest festival now has a co-owner. SXSW LLC reportedly sold a 50-percent ownership stake to Penske Media Corporation, based in New York City. Penske is a magazine publisher whose titles include Billboard, Variety, and Rolling Stone. Roland Swenson, the co-founder and CEO of the festival, says it s a matter of survival. Austin city officials canceled South by Southwest last year because of the pandemic, resulting in a huge financial setback for the event.
Photo: Getty Images