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Mattel’s salute to the frontline key workers playing their role in helping the world fight the coronavirus pandemic have been paid recognition at this year’s all-virtual Toy of the Year Awards amid a triumphant sweep of four award category wins for the global toy maker.
It was the firm’s own Fisher Price brand that took home the win in the Action Figure of the Year category during the live-streamed event over the weekend, as the industry recognised the success and the message behind its popular #ThankYouHeroes action figure line.
Launched at the height of the pandemic last year, the #ThankYouHeroes action figure range pays homage to the real life super heroes that have each done their bit in the face of the crisis. As part of the company’s #PlayItForward campaign, proceeds from the sale of each action figure between April 29th 2020 and May 31st 2020 were donated directly to #FirstRespondersFirst, a fund dedicated to providing essential supplies, equipment, and r
Toy Association Announces 2021 Toy of the Year Award Winners
Star Wars: The Child Animatronic Edition Toy (Hasbro) Crowned Toy of the Year Story Time Chess & The Original Spawn Action Figure and Comic Remastered (2020) Both Named People s Choice Winners
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NEW YORK, Feb. 12, 2021 /PRNewswire/ Play professionals and toy fans from around the globe gathered virtually today to honor the year s most outstanding playthings and inspiring individuals at The Toy Association s 21
This year s online event peeled back the curtain on what is normally an industry-exclusive ceremony held in New York City, so that worldwide play enthusiasts could witness toy history being made at the Oscars of the toy industry.
Press release content from PR Newswire. The AP news staff was not involved in its creation.
VTech® Named Official Toy Bank Sponsor for 2021
January 25, 2021 GMT
NEW YORK, Jan. 25, 2021 /PRNewswire/ VTech®, a world leader in electronic learning products for children, has been named the official “Adopt-the-Pig” sponsor of The Toy Foundation’s Toy Bank for 2021. A long-time supporter of The Toy Foundation, VTech’s sponsorship includes a $10,000 donation to The Toy Bank, which delivers joy and comfort, through play, to vulnerable children and families.
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“VTech’s support means everything to us and to the countless children we impact each year,” said Elizabeth Max, senior manager of The Toy Foundation. “The funding we receive from VTech will enable us to reach more children in more communities across the nation. They have been a longtime supporter of The Toy Foundation, having donated countless toys over the years, and always show up to lend a hand at
Todd McFarlane s SPAWN Nominated as a 2021 Toy of The Year Finalist – First Comics News firstcomicsnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from firstcomicsnews.com Daily Mail and Mail on Sunday newspapers.
Effingham, IL / Effingham Radio
Dec 20, 2020 8:50 AM
Chicago, IL -(Mattoon Radio)- The holidays will be a little brighter this year for 450 children in the care of the Illinois Department of Children and Family Services thanks to a generous donation from The Toy Foundation and Radio Flyer.
This week Radio Flyer’s iconic red wagons, tricycles, balance bikes and ride-ons will be delivered to families in Cook County; Coles, Macon, McLean and Sangamon counties in the central region; and Effingham, Jackson, Jefferson, Madison, Massac, Richland, Saline, St. Clair and Williamson counties in the southern region just in time for holiday celebrations.