ViacomCBS ANZ promotes Liz Baldwin to SVP, head of streaming
July 23, 2021 9:27
ViacomCBS Australia and New Zealand has announced that Liz Baldwin will lead the strategy for new streaming platform Paramount+, which launches 11 August, in a newly created role of senior vice president, head of streaming.
Baldwin’s appointment is effective immediately, and she moves into the role having served as Network Ten’s general manager, digital since 2016.
She was previously responsible for the company’s digital strategy including the live streaming and on-demand service 10 Play.
Baldwin will continue to oversee 10 Play but will also add digital strategy for Paramount+ to her remit, as she leads the digital and streaming team at ViacomCBS.
July 6, 2021 8:46
Ten All Access will be replaced by new streaming service Paramount+ on 11 August, with ViacomCBS teasing the launch of the platform with a ‘first look’ trailer.
The trailer, which aired on Ten last night, previews a forthcoming pipeline of Paramount+ content from new and classic films, as well as popular local and international television shows, the A-League, W-League, international football and more.
“This is not just another streaming service. This is unique stories, iconic stars and a mountain of entertainment,” the voiceover narrates. “
This is A-games, A-League and A-Listers.
“A return home, a new home and catching up with old friends.
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