Agency to help amplify brand’s presence in the Indian market.
10 May, 2021 - 12:46 PM IST | By indiantelevision.com Team
NEW DELHI: French cheese brand The Laughing Cow has assigned its media duties to PHD Media.
Part of The Bel Group, The Laughing Cow was launched in Mumbai and Bengaluru in October 2018. The brand said PHD’s data centric and uniquely innovative approach to media and communication will help amplify its presence in the Indian market.
Fromageries Bel India commercial director Alamjit Singh Sekhon said, “India is a key focus market for the Bel Group. Our range of delicious cheese under The Laughing Cow Brand has a taste that caters to the Indian palate. The entire range is nutritious, being made from cows’ milk with added fortification. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”
PHD Media India bagged the media mandate for The Laughing Cow
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Bel Sales after adjusting for Covid impact in 2020 Q1 2021 sales totaled €840.2 million1, down 7.5% on a published basis. Sales declined 3.6%(2) organically, but grew 0.2% after excluding the Q1 2020 sales spike tied to the Covid-19 pandemic. Amounts are expressed in millions of euros and rounded off to the nearest million. Ratios and variances are calculated based on underlying amounts, not rounded off amounts. Antoine Fievet, Chairman and Chief Executive Office of the Bel Group, said, I want to thank all of Bel s employees, who mobilized once again this quarter to fight the Covid-19 pandemic and its consequences on our activities and their personal lives. The unprecedented growth that we reported in Q1 2020, buoyed by increased food purchases and stockpiling by consumers around the world, automatically led to a sales decline at the beginning of this year. While our business environment remains marked
Fromageries BEL: Bel: First quarter 2021 financial information: Sales
Bel
Sales
after adjusting for Covid impact in 2020
Q1 2021 sales totaled €840.2 million
1, down 7.5% on a published basis.
Sales declined 3.6% 0.2% after excluding the Q1 2020 sales spike tied to the Covid-19 pandemic.
Amounts are expressed in millions of euros and rounded off to the nearest million. Ratios and variances are calculated based on underlying amounts, not rounded off amounts.
Antoine Fievet, Chairman and Chief Executive Office of the Bel Group, said, I want to thank all of Bel s employees, who mobilized once again this quarter to fight the Covid-19 pandemic and its consequences on our activities and their personal lives. The unprecedented growth that we reported in Q1 2020, buoyed by increased food purchases and stockpiling by consumers around the world, automatically led to a sales decline at the beginning of this year. While our business environment remains marked by uncertainty and si
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NEW YORK, May 6, 2021 /PRNewswire/ For over 20 years, GoGo squeeZ® has innovated grocery aisles by turning beloved food categories like applesauce, organic fruits and vegetables and yogurt into on-the-go snacking staples thanks to its iconic pouch design. Today, the brand disrupts a new category yet again with the introduction of the first plant-based pudding in a pouch: GoGo squeeZ® AlmondBlend Pudding.
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