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The farm goes VR: John Deere s pitch for CES 2021 puts you in the tractor s seat
John Deere is sending VR headsets with virtual tractor demos for CES 2021, as the tech industry tries to figure out how to make virtual product demos feel real. Listen - 07:06
As soon as I hit play, the shed doors bearing the words John Deere open to reveal a bright green tractor. As it rolls toward me, the tractor quickly swerves to reveal what it s towing: a large planter with green arms and yellow buckets. (These are called row markers and seed boxes, respectively, my lifelong farmer father and eight-year-old, farmers-in-training nephews tell me). Soon the markers expand, showing me just how massive the machine really is.