The Amazon Marketplace roll-up play is well and truly underway. In the latest development, Thrasio one of the biggest and earliest movers in the market to consolidate third-party sellers on the platform, with the promise to provide better economies of scale to manage and grow those businesses announced that it has raised another $750 million at a valuation that could be between $3 billion and $4 billion, or higher: a spokesperson would only say it was "less than $10 billion." Thrasio said it will be using the money to continue its rapid pace of buying up more third-party sellers in the "Amazon FBA ecosystem", a reference to smaller merchants that sell and distribute their products using the "Fulfilment By Amazon" service from the e-commerce giant.
Dynamic Yield Expands Multilingual Support for Global Personalization
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Leading experience optimization platform enables enterprise brands to launch localized campaigns quicker and with fewer resources
This feature is going to save us a lot of time, energy, and resources, making our lives easier when running global campaigns. NEW YORK (PRWEB) February 02, 2021 Dynamic Yield, the Experience Optimization platform, today announced the expansion of its Multilingual Support with the launch of Multilanguage Campaigns, allowing global brands to seamlessly tailor experiences according to different site languages. This feature comes in addition to the company’s support of multiple currencies for conversion events as well as the ability to render localized product recommendations based on page context and product feed values.
Berlin Brands Group commits $302M to acquire D2C and Amazon merchants
If the rise of direct-to-consumer businesses has been one of the big e-commerce trends of the last decade, then the growth of startups raising huge rounds to consolidate D2C players, to bring more economies of scale to the model, has definitely been a related theme of the past year.
In the latest move, a startup out of Germany called the Berlin Brands Group has announced that it plans to invest €250 million (about $302 million at today’s rates) to buy up smaller companies and bring them into its fold.