The Man Who Began the Gin Craze Wants to Sell You Chili Whiskey
Thomas Buckley, Bloomberg News Monkey 47 Gin , Getty Images
(Bloomberg) The $470 billion spirits industry is governed by thousands of strict laws that decree what makes a Cognac a Cognac, a tequila a tequila and a Scotch whisky a Scotch whisky. Alexander Stein doesnât take any of the rules too seriously.
Instead, the creator of Monkey 47 gin that seeded much of the craft gin boom wants to break down any preconceived notions about what a spirit can or should be. Stein calls his latest concoction, a blend of bourbon whiskey and a distillate from locally farmed habanero chilis, Horse With No Name a fitting title for a liquid thatâs impossible to demarcate in the tightly regulated world of liquor.
Opinion: If governments really want to save bars and restaurants, they should throw an alcohol lifeline theglobeandmail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theglobeandmail.com Daily Mail and Mail on Sunday newspapers.