Hublot s adventures in colour tend to hook themselves into the memory. Who can forget the 2018 red ceramic Big Bang: it had a very
weight of redness to it. Or cast your mind back to January s LVMH Watch Week – what s the first watch that comes to mind? We d put money on it being Hublot s lozenge-like orange Big Bang Tourbillon. It looked good enough to eat.
On Instagram, that most visual of mediums and thus a nexus for watch watchers, such timepieces inevitably go gangbusters. Doubtless, the brand s latest will enjoy the same destiny. Meet the limited-edition Hublot Big Bang Unico Yellow Magic, unveiled at Watches And Wonders 2021.
Hublot
Real innovation is a rarity in the watch world. Every spring the big brands announce their new “novelties” for the year, and every year the casual observer might wonder where the novelty is. A thinner case size here; an added date window there. That s often the headline news. One of last year’s most talked-about launches was Rolex’s Submariner, a watch that’s been available since 1953. The biggest cosmetic difference between the 2020 version and its previous iteration was a 1mm bigger case. Fair enough: Rolex s brand equity is unimpeachable. It s fair to say it probably knows what it s doing.
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