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Bentley, like most automakers these days, is looking for ways to appear more environmentally friendly. To that end, it has committed to becoming the greenest luxury automaker on earth. But the luxury part of that equation means that it has to be smart about how it conveys that greenness.
This week, it found a clever way to convey that through a partnership with the Scottish whiskey brand, The Macallan. Like Bentley, the scotch maker has committed to becoming carbon neutral by 2030 and to promote responsible sourcing. The brand also wants every vehicle on The Macallan Estate to be electric by 2025.
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The collaboration was unveiled at The Macallan Estate, alongside the launch of a new Hybrid Bentley. Photos courtesy of The Macallan, photographed at The Macallan Estate
Have you ever wondered how environmentally-friendly the Scotch whisky you are drinking is? For instance, how much energy has gone into making it, and how much waste is produced? No? Well, the people who produced that dram in your hand have. In fact, sustainability has been a key issue within the Scotch whisky industry for some time now.
In January this year, the Scotch Whisky Association (SWA) unveiled a new Sustainability Strategy that sees the industry commit to reaching net-zero emissions in its operations by 2040.
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