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Treasury Wine Estates unveils new Blossom Hill label design Print 15th April 2021 Treasury Wine Estates is set to launch out a new pack design for its Blossom Hill varietals portfolio. The design will be rolled out from May across the brand’s White Zinfandel, Grenache Rose, Pinot Grigio, Chardonnay, Sauvignon Blanc, Merlot and Cabernet Sauvignon wines. It has “a more modern and sophisticated feel aiming to recruit new and younger consumers into the wine category and attract new audiences to the Blossom Hill brand”. Ben Blake, head of marketing at Treasury Wine Estates, said: “We know that Blossom Hill has strong brand awareness and we want to continue recruiting new and younger shoppers into the wine category, whilst reaffirming our positioning as an easy drinking, fruit-forward wine to share with friends – and the new packaging is certainly more reflective of this.”

Ben blakeWhite zinfandelGrenache rosePinot grigioSauvignon blancCabernet sauvignonBlossom hillTreasury wine estatesபென் பிளேக்வெள்ளை ஜின்பண்தேல்கிரெனேச் உயர்ந்ததுஸாவிக்நாந் வெற்றுசபேர்னெட் ஸாவிக்நாந்மலரும் மலைகருவூலம் மது தோட்டங்கள்