Music Business Worldwide
December 14, 2020
Christine Seven Mosha
Sony Music Entertainment Africa has appointed Christine Mosha, known as ‘Seven’, to lead Marketing and Artist Development for the East Africa region.
She will report directly to Sean Watson, Managing Director, Sony Music Africa.
Mosha brings over 15 years of African entertainment industry experience to the role and has worked closely with Sony Music Africa for many years.
In 2017, she founded her own independent record label and talent management company, Rockstar Africa, where she delivered commercial success for a number of East African artists including Lady Jaydee, Ray C, TID, Rose Muhando, Xtatic, Alikiba and Ommy Dimpoz.
0share
Girls have always been the last regard when it comes to the arts in Africa, and its been a strive to see prominent acts that have taken center stage to become who they are today on the African continent save for a few icons like, Maria Makeba, Angeli kidjo, Kadija Nini, Yvonne Chaka Chaka, Brenda Fazy, PJ Powers, Mbilia Bel and Shalah Muana.
These were the few celebrated queens of Africa who managed to sell cultural music and tell stories of their motherland in a unique way and have long stayed a part of our music journey.
Thereafter is a wide gap of female acts until the the millennium on the Africa soil that saw the likes of Lady Jay Dee, Wawu, and took another 6byears for us to start embracing West African acts like Tiwa Savage, Makoma, and the new east African breed that have not been exportable as such.