TATA Tea Gold celebrates this Women s day by launching Dil Ki Suno stories of today s women
Posted On: 2021-03-04 08:05:51 (Time Zone: Arizona, USA)
Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this International Women s Day, by launching Dil Ki Suno Stories season 2.0, with one of India s leading digital content creators, FilterCopy. These stories bring alive the dilemmas that are faced by today s Indian women in their everyday life, and how they overcome them to follow their heart s calling.
Starring seasoned actors, the webseries consist of 5 webisodes of 10 - 12 minutes each covering a wide range of subjects, such as choosing between marriage and career, to following your own dream job vs. being part of the family business. Each webisode contains musings of everyday instances and dilemmas that are faced by women in the pursuit of following their heart.
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Indian conglomerate Tata Group is well-known for its steel, defence, automobile, and other arms. However, over the years, its fast-moving goods (FMCG) arm has steadily gained prominence.
Tata Consumer Products’ history dates back to 1964 when Tata Finlay was formed in alliance with tea giant James Finlay. In 1976, Tata Group took over the production and marketing, and started running the company by itself. Over the years, the giant has forayed into other categories such as coffee, salt, tea, water, and other products under the FMCG arm
Tata Global Beverages (TGB). In 2019, this arm was merged with Tata Chemicals to form Tata Consumer Products.
Brewing a new coffee culture
According to Puneet Das of Tata Consumer Products, coffee consumption in India is set to increase as people indulge in the various preparations of the beverage and make drinking coffee a part of their daily habit.
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There’s nothing like starting the day with a hot cuppa. While India has been (and probably will be) a country of tea drinkers, the COVID-19 pandemic is slowly brewing a new coffee culture.
Whether getting on the Dalgona coffee craze, or missing the daily brew at the workplace, India’s coffee lovers’ taste range from the traditional filter kaapi in the South to the average instant powders elsewhere.
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