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How Disney s international streaming strategy takes a page from Netflix s playbook

How Disney s international streaming strategy takes a page from Netflix s playbook tclark@insider.com (Travis Clark) Disney launched its general-entertainment service Star in some international markets on Tuesday. Disney is ramping up its international streaming strategy as Netflix ramps up originals outside the US. Industry watchers have different perspectives on what Disney s strategy means for the US-based Hulu. Popular Searches The company launched its general-entertainment Star brand (which started in India) in Australia, New Zealand, Canada, and Europe on Tuesday as a new tile in the Disney Plus app. Last week, it announced had commissioned 10 European titles for Disney Plus and Star.

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